Investing Principles

In his articles, podcasts and lectures, Kliment Robev presents investing as a process that begins not with the choice of asset but with the investor’s own goals, time horizon and attitude to risk. As early as 2024, in “Easy money? Think again!”, he warned against promises of quick profits and set out the warning signs of financial pyramids: unusually high returns, an unclear business, pressure for an urgent decision and the absence of a licence.

In 2026 this line of thought grew into a podcast series that follows the whole investment process. In “Your biggest enemy in investing is… you” his central argument is that people lose money not only through a bad asset but through a bad reaction, and that their own reactions are the only thing an investor controls. Later episodes cover building a strategy – where, in his view, the question of which is best must always be followed by “for whom?” – and the timing of buying and selling, examined through six lenses: the macro environment, sectors, fundamentals, valuation, technical analysis and the investor’s own profile, presented as a framework for thinking rather than advice.

Recurring ideas include discipline as the decisive factor, the distinction between risk tolerance and risk capacity, the need for an emergency fund, and total return – rather than the dividend on its own – as the true measure of an investment. The common thread is his conviction that an investor cannot control the market but can control their own actions and emotions.